Seattle Kraken: How Seattle’s NHL team became the Kraken as new name

Seattle Kraken: How Seattle’s NHL team became the Kraken as  new name

Seattle Kraken: NHL announces new team name

 

When the Seattle NHL first put up signs on its downtown office in 2018, employees unexpectedly came to work the next morning.

The door stuck to a note afterwards with a handwritten message: “Kraken has been freed.”

“This might be the first time I hear or think of ‘Kraken,’ said Haydee Dettmer, the team’s deputy marketing director, but throughout the process it was a crowd cry. . We heard it everywhere. This is what kept popping up over and over again. ”

After waiting nearly two years, NHL Seattle announced Thursday that the name of the new franchise team is Seattle Kraken.

Officials revealed the new title in an online announcement after posting a teaser video to social media on Wednesday that dropped some clues but did not reveal the full team name. It happened Thursday morning with an online ad that started speechless for a few minutes until the franchise managed to correct the technical crash.

When the Seattle NHL first put up signs on its downtown office in 2018, employees unexpectedly came to work the next morning.

The door stuck to a note afterwards with a handwritten message: “Kraken has been freed.”

“This might be the first time I hear or think of ‘Kraken,’ said Haydee Dettmer, the team’s deputy marketing director, but throughout the process it was a crowd cry. . We heard it everywhere. This is what kept popping up over and over again. ”

The NHL credited Seattle with expanding the franchise in 2018, and since then fans have taken over the name, color, logo and branding – though the team won’t debut until the 2021 season. -22. Because Seattle had a lot of time, the process was precise, but it also had to be low-key (think ghost web domains, using a Hawaiian company to make domain registrations to smell, and lots of no deals. -disclosure).

“We were careful where we met,” said Andy Gacy, CEO of Amazon Web Services, owner of part of the team. “We were excited about the material we were printing. When we had these meetings, we drew paranoia.”

Gacy said the team looked at more than 1,200 names and performed a “real crawl” of more than 100. The franchise chose five final candidates, who were placed in an envelope and placed in a time capsule in the Seattle Needle Space – alongside Nirvana Records. , Twinkie and part of Amazon – to be unveiled in 2062, on Needr’s 100th anniversary.

For now, here’s an exclusive look at the Seattle Kraken launch – and their color scheme for the deep blues of the ocean and ice, as well as “red alert” accents.

There were rumors going back to January that the team would be called the Seattle Kraken, which is a clear gesture in the maritime history of the region and the waters of Puget Sound.

Director Kevin Smith was among those who had hoped at the time that the rumor was true. Smith wrote on Twitter at the time: “Seattle! If I name your new NHL team at KRAKEN then help me Zeus I’ll be a big big boss!

Choose a name

It was considered the Seattle Metropolitan – the name of the city’s original professional hockey team, which won the Stanley Cup in 1917 – despite some rebound in the league. The NHL has a metro division and Commissioner Gary Pittman didn’t want to change it for the new franchise.

“This is one of the [league office] that has expressed reservations about the reason given,” Gacy said. “But they’ve always been very supportive, and I thought they always gave good and honest comments. They also had some of their own ideas. A lot.”

Team leader Todd Lewick is determined to run a fan-centric franchise – “Fans will be a part of every decision,” ESPN said in 2019 – so the team launched an interactive portal in May 2019 where everyone can make suggestions. Team leaders will also regularly sit with a group of fans, show them notes and ask for comments.

Dieter said the team was monitoring Seattle Times readership and got more than 146,144 votes. Although the Seattle Times poll reduced him to sockeyes and totem poles in the playoffs, Kraken had a solid performance.

The most curious: the hunt on Twitter. If you’ve talked about Seattle’s team name on this platform at any point in the past two years, then Seattle’s NHL will likely read it.

 

reported by ESPN

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