The Goya boycotts show us what matters to Americans

The Goya boycotts show us what matters to Americans

The Goya boycotts show us what matters to Americans


In his latest Instagram photo, President Donald Trump shines with a zealous double thumb, sitting behind a row of delicately lined Goya Foods products: red beans, adobo spices, canned white beans, coconut milk and wafers chocolate. The President’s Presidential Approval was released almost a day after his daughter and chief counselor Ivanka Trump also tweeted a photo of a bundle of Goya black beans with a somewhat bizarre designation: “If it’s a linguist, it must be good. ”

The photos – which have sparked criticism for a possible breach of government ethical standards – are the latest effort by the Trump family to show their support for Linguistically Foods, which faces boycott calls after its chief executive officer publicly praised President Donald Trump at an event at the White House on July 9.

“We all really like it at the same time that we have a leader like President Trump, who is a builder,” said CEO Robert Onano, a third generation member of the family business. The hashtags #BoycottGoya and #Goyaway started circulating on Twitter shortly after Unanue’s comments, prompting him to condemn Fox & Friends County as “speech suppression”.

This statement is similar to that of the president last year, in which he accused the “radical left” of using the boycott as a tool “to harm their enemy” on Twitter. “They put the name of a store, a brand or a company, and they ask their alleged followers not to do business there,” he wrote. “They don’t care who is injured, but they also don’t understand that two people can play this game!”

Boycotts are a proven and real method of mobilization, used by people from all political parties to express their dissatisfaction with company policies or messages. These Trump-related provinces tend to largely dominate the discourse on consumer activity with regard to individual buyer policies, which means that there is a cultural feud between Democrats and Republicans over membership. some brands. However, the coronary virus pandemic has also forced consumers to think more deeply about the nuances of the supply chain and workers’ rights, while boycotts and other forms of activity have focused on solidarity with others. organized action.

“Consumer activity has reversed between focusing on the consumer at the heart of the story, or on the people who make the goods that consumers buy,” said Lawrence Glickman, historian at Cornell University, who studies the work and activity problems of consumers. “We are at a time when both are important, but now when we think about basic work, it is important for the functioning of our society.”

The county of Goya aligns itself with the more liberal and more active #Liberal resistance: actions are often offered to those who have enough material franchises to choose between specific brands or who have the possibility of making purchases elsewhere. But in the midst of a financial crisis, as most Americans cut back on spending, the decision of buyers to “vote responsibly in their wallets” can have a major impact on company policy.

Why Goya’s pro-Trump stance appears to be “betrayal” by some buyers
Unanue is not the first high-ranking CEO to face a negative reaction from consumers due to his political positions. Before Goya, The Home Depot was threatened with boycott last July after its billionaire founder pledged to donate to the president’s re-election campaign (which spurred Trump’s anti-boycott feelings toward the “radical left” “). In August SoulCycle and Equinox were reviewed for their support by billionaire real estate developer Stephen Ross who ran a Trump fundraiser.

Other colloquial names – Bank of America, Hobby Lobby, Papa John’s and L.L Bean, to name a few – have also found themselves at the center of a short, fierce controversy. This usually happens after a leader has publicly expressed support for Trump or when certain products discover they have ties to a Trump campaign or family.


reported by vox

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